Product Research ... How does it effect us ?

The information we gained from the analysis of films similar to that of ours or within the same genre has become valuable to us ; it showed us as a group what we have to work towards and highlighted features which we felt were vital to have , conventions within our type of film teaser trailer such as that of fast paced cuts and the fact that majority of teaser trailers don't actually follow a narrative ; Narrative is something which we followed closely in AS because it necessary when creating a 'opening sequence' ,  however A2 doesn't require this.

We did take inspiration from some films although they may have not been in the same genre as ours such as maybe using the scene in which there is use of a car boot 'Pulp Fiction' (1994) as we felt as if this would be effective to use at the end of the trailer as it would create a sense suspense.

 

Overall I believe product research was beneficial to us as it allowed us to to see what exactly as a group we wanted the teaser trailer to have within it , effectively allowing us to add the 'final touches' 'glossy' to our teaser trailer.

Analysis of Film Poster - 'Lucky Number Slevin' (2006)

This film poster uses a red and black background colour very much a convention of its particular genre ; it has themes of revenge throughout the film and this is maybe suggested in the poster , as the shadows which are present over the characters could be an extended metaphor of revenge or could be reflective of the mystery of each of the characters themselves.

It is apparent from the film poster that violence is going to play a big role in the film itself , the use of props such as guns and weapons is effective in conveying a sense of chaos and danger.

Although this film isn't necessarily similar to ours it is easy to see how we could gain and take inspiration from it , as a direct result of this film poster we have now begun to think as a group that we may include props such as that of guns to imply anarchy and bedlam.

What kind of films might have a teaser trailer?

Films which usually have teaser trailers are those have a multi-millon budgets , popular sequels or adaptations such as 'Superman' ; 'Avengers' ; 'Incredible Hulk' and Spiderman.

These films require the use of teaser trailers as they are effective in creating 'buzz' and excitement around the arrival of an anticapated film ; teaser trailers allow film fans to get a 'sneak-peak' without giving too much away a vital tool in the media industry , as film makers directors and production companies alike dont want the public see to much into their new hollywood blockbuster however they also dont want it too lose interest amongst film fans this where teaser trailers work well and are quite effective.

It is unlikely that small budget films will have teaser trailers as from a film maker point of view it just doesnt seem viable or make any sense ; because it wouldnt generate any media or public attention , it is easy to argue that teaser trailers are new within the media industry and something which came about as a result of demand for more pre film footage as films grew more and more popular throughout the 20th century.

In relation to our film it is unlikely a 'urban thriller/drama' would have the need or use of a teaser trailer ; teaser trailers are overall quite unconventional within the media industry.

Letter To XL Recordings

XL Recordings
One Codrington Mews,
London , W11 2EH

RE : 'Adele - Hometown'

Dear Sir/Madam,

As a media studies group we are contructing a 'teaser trailer' for our A2 Media course , Ernest Bevin College

We understand that you own the rights to the musical compistion mentioned above ; 'Adele - Hometown' and we wish to include this within our short media film 'Paths' , the entire song will not be used only a small sequence at the start the trailer , the sequence is approxiamtely 1:00 in length and will be used as background sound within the trailer itself.

As we are on limited budget , distrubution of the teaser trailer will be restricted to students and administration of Ernest Bevin College , we would be very grateful if you would allow us to use this without any charge as it would be extremly beneficial to us ; However if this is not possible please contact us with a fee which would be required in order to use of the music.

Your signature below , under "confirmed by" would indicate that you agree to permit this use without payment of a fee ; please let us know if you have any questions concerning this license. Also would you contact us as soon as possible if this song cannot be licensed so that artistic changes may be made in the songs to be included in the production.

Thank you for your help with this matter and we look forward to hearing from you.

Very truly yours,

Ainsley Willis

Possible Locations ... 'Location Scouting'

Purley Way :

We want to use Purley Way because although still London we wanted the scenes which took place here to have an air of isolation , and the location is perfect for this because as it has wide desolate roads surrounded by industrial buildings ; I believe it would be effective in having a scene which both our main protagonists walk past each other mirroring on another but on different sides to the road.

Tooting :

This location is to be used in the 'Robbery' scene we felt as a group it would be the perfect location for this to take place as it is very cosmopolitan , we want to put emphasis upon the fact the protagonists have no care for the environment around them and amplifying the ruthlessness of both characters.

Loughborough : 

Loughborough is going to be the chosen area of south london which both characters are from , throughout our teaser trailer we aren't going to film in this area directly but are going to use it to have our establishing shots and so forth.

What is a teaser trailer ?

A teaser trailer is essentially a marketing tool in many forms as it doesnt give much away interms of the product itself it is designed to engineer interest for the product and create a 'buzz' amongst the chosen demographic ; the trailer itself it usually about a minute to a minute and a half long in length and doesnt normally contain much actual film footage mostly logos which are easily recoqnisable to the fans of the product. It is standard within the media industry for a teaser trailer to be released much before the anticipated film release in many cases six months or more in advance ; again this is done in order to create a 'hype' around the film which is useful within todays society as many of the todays youth and even adults use social media sites .Which for film companies is beneficial and many of them take advantage of this by using tools such as 'trends' to get people talking about the product.

Teaser trailers although thought to be conventional within the media industry are quite new with one of the earliest forms of this coming in the first 'Superman' by Richard Donner (1978).

Our Focus Group ..

                       

    The Finished Project

FEEL FREE TO COMMENT & LEAVE FEEDBACK

Having a focus group is something which as a media student I felt was necessary in order for our production to gain some sort of direction ; aswell as it offering us feedback so it allowed us to assess and consider the aspects of the film which could possibly be altered or changed as a direct result of the feeback and criticisms we recieved ; however we did recieve some positive opinions which is encouraging as it shows we are heading in the right direction in terms of our production.

We now realise that is key that our target demographic does get weighed down or lost within the story line ; we have to keep our audience engadged throughout , its diffucult to achieve as you have to keep the audiences attention without however ruining the plot of the film.

This brings me on to my concluding point ; we ultimately decided to alter our production slightly to take into consideration the views and opinions of our target demographic , we have now decided to add more scenes that directly imply 'action' to the audience which is effective in creating a much more watchable trailer when you take into consideration the genre of our teaser trailer.