A teaser trailer is essentially a marketing tool in many forms as it doesnt give much away interms of the product itself it is designed to engineer interest for the product and create a 'buzz' amongst the chosen demographic ; the trailer itself it usually about a minute to a minute and a half long in length and doesnt normally contain much actual film footage mostly logos which are easily recoqnisable to the fans of the product. It is standard within the media industry for a teaser trailer to be released much before the anticipated film release in many cases six months or more in advance ; again this is done in order to create a 'hype' around the film which is useful within todays society as many of the todays youth and even adults use social media sites .Which for film companies is beneficial and many of them take advantage of this by using tools such as 'trends' to get people talking about the product.
Teaser trailers although thought to be conventional within the media industry are quite new with one of the earliest forms of this coming in the first 'Superman' by Richard Donner (1978).
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